Bing.com is a Microsoft search engine. It is a product of an American Software company, Microsoft Corporation. Bing was launched by Microsoft CEO, Steve Ballmer on May 28, 2009. This took place at All Things Digital Conference Centre in San Diego, California. Bing.com is modeled after Microsoft’s previous search engines such as MSN Search, Windows & Live Search.
In July 2009, Microsoft and Yahoo! had a deal that would last for 10 yrs. This deal meant that Bing would power Yahoo! Search. This arrangement made all Yahoo! Search customers and partners to make a switch by early 2012. Later in 2015, the deal was altered, wherein Yahoo! was only obligated to use Bing for most searches. As reported by Search Engine Land, Bing.com reported a 12% increase in advertising revenue in July 2012.
In November 2015, Bing became the second largest search engine in the United States with a record query volume of 20.9%, second to Google.com on 63.9%. Yahoo! Search, which is powered by Bing had 12.5%.
Why Use Bing.com
- Bing provides a wide spectrum of search services such as web, video, image and map search.
- Bing provides results of searches in an organized manner. It also displays a list of related searches. This is usually shown on the left-hand side of the Search Engine Result Page.
- Bing and Yahoo ads allow you to use 40 characters in your title. By comparism Google ad titles have a character limit of just 25.
- Bing shows more ads at the top of the page (above the organic results) than Google for most searches. That means advertisers have better odds of winning one of those coveted top spots.
- Bing provides better support for small advertisers than Google. You will have to spend over $500,000 a year on AdWords to earn for yourself a dedicated account rep. You only have to spend just $500 a month to talk to a Bing rep for free through the Quick Launch program.
You can import your AdWords campaigns directly into your Bing Ads (adCenter) account
. (Search Engine Watch)
- Microsoft’s free Ad Intelligence keyword tool is an Excel plug-in that you can use to post new keywords directly to your Bing account. (Search Engine Watch)
- Bing.com offers IP Exclusions. This will allow you to block your ads from displaying on specific IP addresses or ranges.
- In Google, you can make use of Google only or Google and search partners but Bing.com Ads, allows you to target search partners only.
- One advertiser found that his bounce rate for Bing-generated traffic is 8% lower than the site’s overall bounce rate.
- com has “Share of Voice” metrics that displays not only your impression share but areas where you’re dropping share of voice, including impression share lost to budget, rank, bid, landing page relevance and lost to keyword relevance.
- Recently, Bing.com increased its website exclusion limits from 500 to 2000 thereby enabling better targeting and quality control.
Here’s another interesting thing about Bing: It definitely returns varying results from a Google search of the same terms.